NOW Launches GLP-1 Metabolic Support Supplement
New botanical formula combines clinically studied ingredients to support appetite management, healthy post-meal glucose response, and metabolic wellness.
Bloomingdale, IL (October 19, 2026) – NOW®, the largest family- and employee-owned manufacturer of natural products in the U.S. health food store channel, has introduced GLP-1 Metabolic Support, a new dietary supplement formulated to support healthy post-meal glucose response, help moderate appetite, and support muscle maintenance.*
The formula combines two clinically studied branded botanical ingredients, Metabolaid® from Monteloeder and Reducose® from Phynova, with berberine HCl derived from Berberis aristata bark. These ingredients offer complementary mechanisms for supporting healthy glucose metabolism, the body’s natural GLP-1 response, and appetite regulation.*
GLP-1 (glucagon-like peptide-1) is a naturally occurring hormone involved in regulating blood glucose, appetite, and satiety. Increasing awareness of GLP-1’s role in metabolic health has generated interest in nutritional approaches that support the body’s natural metabolic processes.
Metabolaid®, developed by Monteloeder S.L., is a patented botanical blend of lemon verbena (Aloysia citriodora) leaf extract and hibiscus (Hibiscus sabdariffa) flower extract. More than a decade of research, including eight clinical studies involving over 450 participants, has examined its potential benefits for appetite regulation, satiety, and metabolic health.*
In clinical research, two months of Metabolaid supplementation was associated with 61% higher basal GLP-1 levels compared with placebo.* Another study observed a 13% greater post-meal increase in GLP-1 within 15 minutes.* Research has also reported improvements in hunger reduction, desire for sweet foods, and meal satisfaction.*
Metabolaid has also been studied for its effects on AMP-activated protein kinase (AMPK), an enzyme involved in cellular energy metabolism, as well as its potential role in supporting a balanced gut microbiome.*
Reducose®, developed by Phynova, is a patented white mulberry (Morus alba) leaf extract standardized in NOW’s formula to a minimum of 4.5% 1-deoxynojirimycin (DNJ). This naturally occurring compound inhibits alpha-glucosidase, an enzyme involved in the digestion of carbohydrates.* By slowing the breakdown of carbohydrates into glucose, Reducose helps support healthy post-meal glucose and insulin responses.*
Clinical studies of Reducose have demonstrated its ability to moderate post-meal glucose and insulin responses following consumption of carbohydrate-containing foods.* This mechanism offers an approach to supporting healthy carbohydrate metabolism as part of everyday eating habits.*
Berberine HCl, derived from Berberis aristata bark, complements the two branded ingredients. Berberine is a naturally occurring botanical constituent studied for its role in supporting normal glucose utilization, insulin sensitivity, and healthy lipid metabolism.*
NOW® GLP-1 Metabolic Support has 500 mg of Metabolaid, 250 mg of berberine HCl, and 222 mg of Reducose per two-capsule serving. The product is available in bottles of 60 vegetarian capsules, with a suggested retail price of $39.99. Suggested use is one to two capsules daily before the largest meal.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
About NOW:
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family- and employee-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,600 dietary supplements, functional foods, sports nutrition and health and beauty products. NOW is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. After nearly 60 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.
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