About The Shelton Group
Public Relations and Marketing Built for the Natural Products Industry
Since 1990, The Shelton Group has helped companies across the natural products industry communicate clearly, earn meaningful media coverage, and build lasting credibility.
Founded by industry public relations veteran Suzanne Shelton, the firm was built on a simple principle: companies in this space need to be understood accurately and represented credibly. Over decades of work, that focus has led to long-standing relationships with journalists, editors, industry organizations, and decision-makers who shape the conversation in natural products.
We specialize exclusively in dietary supplements, natural health and wellness products, and the broader ecosystem that supports them. Our clients include supplement brands, ingredient suppliers, contract manufacturers, testing organizations, and industry associations.
Because we work within this industry every day, we understand the science, regulations, and market dynamics that define it. That perspective allows us to help companies tell clear, credible stories that resonate with the audiences that matter.
As the industry has evolved, so has our approach. In addition to public relations, we support clients through marketing, content strategy, and AI search visibility, ensuring their message is not only communicated effectively, but also discoverable across modern search and media platforms.
Whether you’re building awareness, launching something new, or strengthening your position in the market, we help you communicate with clarity and credibility.
