Ethical Naturals Inc. to Highlight New Ingredients GreenGrown-GCS® Non-Animal Glucosamine & Chondroitin and MachaWave™ Blend of AlphaWave® L-Theanine & Organic Matcha at SupplySide Global 2026

Redwood City, California (October 14, 2026) – Ethical Naturals Inc. (ENI) will focus on the company’s newest branded ingredients GreenGrown-GCS® and MachaWave™ at SupplySide Global, at Mandalay Bay in Las Vegas, Nevada October 28-30, 2026.

GreenGrown-GCS® is a proprietary blend of glucosamine HCl and high-purity chondroitin sulfate produced through fermentation from non-GMO sources. While the combination of glucosamine and chondroitin sulfate has been a staple of the joint health category for more than 25 years, shellfish-derived glucosamine and bovine cartilage-derived chondroitin are not an option for consumers seeking animal-free supplements. With GreenGrown-GCS® brands can offer a familiar joint health formulation from non-animal sources with a better sustainability profile.

ENI’s recently introduced MachaWaveTM combines AlphaWave® L-Theanine with organic Macha tea designed for multi-functional beverage use in both calming and sports related products with benefits including balanced energy, stress support, and cognitive performance.  This ingredient meets consumer demand for products that support both energy and mental well-being in a popular flavor profile.

AlphaWaveâ L-Theanine, ENI’s key product in the stress relief category, is supported by four clinical studies that showed significant increase in alpha brainwave activity and resulting relaxation and cognitive benefits. AlphaWave L-Theanine has been a key ingredient of choice for many supplement and beverage brands over the past decade as formulators develop products to meet the high demand for stress-relief supplements.  AlphaWave L-Theanine is GRAS Affirmed in the US and is the only source of L-Theanine to be approved for use in Australia by the Therapeutic Goods Administration (TGA). Widely used in supplements, AlphaWave is also ideal for beverage use as it is fully water soluble and stable at a wide range of temperatures and pH conditions.

About Ethical Naturals

Since 2005 Ethical Naturals (ENI) has been a key supplier of standardized and proprietary botanical ingredients to the US and international supplement markets. ENI’s distribution, testing laboratory and finished product manufacturing operations are all cGMP certified by NSF, and the company operates out of their solar powered facility in Redwood City, California.

To set up an interview or request more information, please contact Suzanne Shelton.