Public Relations and Marketing Exclusively for the Natural Products Industry
Building trust, visibility, and credibility with the people who influence buying decisions in the natural products industry since 1990.
What The Shelton Group Does
Founded by industry public relations veteran Suzanne Shelton, The Shelton Group has helped natural products companies build credibility and visibility for more than three decades. We help natural products brands earn media coverage, shape their story, and build long-term credibility with the audiences that drive purchasing decisions.
Why Work With The Shelton Group
For more than 35 years, we’ve worked exclusively in the natural products space.
Our relationships span:
Trade publication editors and journalists
Influencers and advocates
Association and organization leaders
Retail and brand decision-makers
Trade show organizers
We understand the science, regulations, and culture of this industry, and we know how to communicate it clearly and credibly. We excel at working with companies to demonstrate industry best-practices leadership.
Who We Help
We partner with companies across the ecosystem:
Supplement brands
Ingredient suppliers
Contract manufacturers
Testing and certification organizations
Functional foods and wellness brands
Industry associations
Whether you’re launching something new, entering a new market, or strengthening your reputation, we help you get noticed the right way.
What We Do
B2B Public Relations and Earned Media
Trade Show Visibility
Marketing and Content
AI Search Visibility (AEO) and Traditional SEO
Recognition Throughout the Industry
The Shelton Group has been recognized for decades of service to the natural products industry and won multiple awards from respected trade associations and publications including:
NutraIngredients USA - NutraChampion
United Natural Products Alliance - “Grey Eminence” Lifetime Achievement
American Herbal Products Association - Herbal Hero
NNFA (now the Natural Products Association) - Crusader Award
Nutrition Business Journal - Efforts on Behalf of the Industry
Longstanding Relationships with Industry Publications
The Shelton Group has secured countless interviews, articles, and features for their clients in publications such as:
About The Shelton Group
For over 35 years, The Shelton Group has helped companies across the natural products industry communicate their stories clearly, earn media coverage, and build lasting credibility.