Public relations

and marketing

exclusively for the

natural products

industry.

We help natural products brands earn media coverage, shape their story, and build long-term credibility with the audiences that drive purchasing decisions.

Rooted in the industry. Credibility that grows.

Explore our services

One industry.

Decades of connection.

About The Shelton Group

For more than 35 years, we’ve worked exclusively in the natural products space.

Founded by industry public relations veteran Suzanne Shelton, The Shelton Group has helped natural products companies build credibility and visibility for more than three decades. We help natural products brands earn media coverage, shape their story, and build long-term credibility with the audiences that drive purchasing decisions.

    • Trade publication editors and journalists

    • Association and organization leaders

    • Retail and brand decision-makers

    • Trade show organizers

    • Influencers and advocates

Credibility. Visibility.
Clear communication.

Public Relations, Earned Media, and Trade Show Visibility

01

Marketing Strategy and Content

02

AI Search Visibility (AEO) and Traditional SEO

03

Across the natural products ecosystem.

Whether you’re launching something new, entering a new market, or strengthening your reputation, we help you get noticed the right way.

We partner with companies across the ecosystem:

  • Supplement brands

  • Ingredient suppliers

  • Contract manufacturers

  • Testing and certification organizations

  • Functional foods and wellness brands

  • Industry associations

Experience
that runs deep.

The Shelton Group has been recognized for decades of service to the natural products industry and won multiple awards from respected trade associations and publications including:

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Let’s talk.