Public Relations

Strategic Visibility for Natural Products Companies

For more than 35 years, The Shelton Group has helped natural products companies build authority, strengthen their reputation, and become part of the industry conversations that matter.

We work with brands, ingredient companies, service providers, and industry organizations to develop credible stories and connect them with the journalists, publications, events, and audiences that shape the market.

What We Do

We identify the stories worth telling, develop the right message, and create opportunities for your company and its leaders to be seen, heard, and trusted.

What This Looks Like

• Media relations and targeted press outreach

• Product, company, and partnership announcements

• Executive thought leadership and article placement

• Trade media and industry visibility strategy

• Speaking opportunities, panels, and event support

• Crisis communications and reputation guidance

Why Work With The Shelton Group

We work exclusively in the natural products industry.

That means we understand the science, regulatory environment, business landscape, and media ecosystem behind the stories we pitch. We also bring long-standing relationships with the journalists, editors, and organizations that influence the industry.

Whether you are launching something new, establishing stronger executive visibility, responding to a sensitive issue, or building long-term industry recognition, we help make sure your story reaches the right people in the right way.