Suzanne Shelton

The Shelton Group’s founder and natural products industry public relations expert.

Suzanne Shelton consistently champions the natural products industry and advocates for best practices in partnership with her clients, who are long-standing industry leaders. In 1990 Suzanne founded The Shelton Group, the oldest PR & marketing firm working exclusively in the dietary supplements and natural products industry. With deep expertise in this specialized sector, her approach goes far beyond traditional PR & marketing tactics, incorporating regulatory concerns, market sensibilities, best practices, and industry issues. Clients are foremost international and domestic dietary supplement suppliers and brands that keep Suzanne on retainer for literally decades. What her clients have in common is they are segment leaders demonstrating and advocating best practices, and Suzanne’s strategic participation is a common thread.

Suzanne serves on the Move Nutrition Network Advisory Board. Previous Board of Directors experience includes Citizens For Health, and the Natural Products Foundation. She is currently AHPA Communications Committee Chair, and active on the awards committee for Women in Nutraceuticals (WIN), the non-profit group advocating for gender equity. Suzanne has been recognized for her dedication and positive impact on the industry many times. She was honored with the Grey Eminence (Lifetime Achievement) award from UNPA in 2025, the NutraIngredients-USA NutraChampion in 2020, the AHPA Hero award in 2017, the 2006 NNFA (now NPA) Crusader award  and the NBJ award for Efforts on Behalf on the Industry award in 2004.  Suzanne came to the natural product industry after her first career in the music business. She still plays vintage punk rock and 80’s new wave vinyl DJ sets in Chicago regularly.