NOW Promotes Joshlyn Atoyebi to Director of Quality and Regulatory
Bloomingdale, IL (October 5, 2026) – NOW®, the largest family- and employee-owned manufacturer of natural products in the U.S. health food store channel, announces the promotion of Joshlyn Atoyebi to Director of Quality and Regulatory functions at NOW Health Group. Joshlyn has most recently served as Interim Senior Manager, overseeing all Quality and Regulatory functions at NOW.
Joshlyn joined NOW in 2022 as Senior Regulatory and Compliance Manager. In that role, she led efforts across product quality and regulatory compliance, helping the company uphold the standards customers expect of NOW.
Joshlyn joined NOW with more than a decade of experience in quality assurance and regulatory compliance. Before joining NOW, she held regulatory and quality roles at Kraft-Heinz Company for more than seven years and at J.R. Simplot Company for over three years. She earned a Bachelor of Science in Chemistry from Howard University.
“Since joining NOW, Joshlyn has quickly earned the respect and admiration of our company and the broader North American natural products industry,” said NOW Health Group CEO Jim Emme. “In her new role, Joshlyn will oversee operations and strategies for Quality, Regulatory, R&D, and Science at NOW Health Group, strengthening our programs that protect product integrity and maintain compliance across our operations, while supporting NOW’s mission and values.”
“I’m pleased to be leading this excellent team committed to high quality and strict regulatory compliance, with an executive team and company board equally committed to the same standards,” said Joshlyn.
About NOW:
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family- and employee-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,600 dietary supplements, functional foods, sports nutrition and health and beauty products. NOW is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. After nearly 60 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.
