Sabinsa to Showcase Branded Ingredients Portfolio and Sample New Application Concepts at SupplySide Global 2026
East Windsor, NJ (September 22, 2026) – Sabinsa, the multi-national health science company known for providing sustainable, natural, well-researched ingredients, will showcase its portfolio of branded, science-backed ingredients addressing key health concerns alongside new sample application concepts at SupplySide Global, October 28-30, 2026, at Mandalay Bay in Las Vegas, Nevada. Attendees can find Sabinsa at booth # 4654.
Shaheen Majeed, Global CEO & Managing Director, will join a panel presentation titled “Audit like you mean it: ESG for the real world” on Friday, October 30, from 11:00 to 11:30 a.m., on the Supplement Solutions Stage, booth 1359, Shoreline, Level 2. He will discuss traceability and real-world examples of how a company like Sabinsa integrates fair trade and sustainability programs into its supply chain.
Sabinsa will also highlight the expansion of its manufacturing capabilities, including new effervescent tablet, powder mix, and stick pack production, giving brands more ways to deliver stability-sensitive actives. LactoSpore®, Sabinsa’s heat-stable, spore-forming probiotic, is well suited to these formats because it does not require the refrigeration many probiotic strains do, making it a strong fit for on-the-go powders and stick packs. Shagandha®, Sabinsa’s Alkemist Assured™ ashwagandha, is popular in stress-support and sleep powders and in functional beverage mixes, supported by clinical research on cortisol response.* A randomized, double-blind, placebo-controlled study found that a standardized ashwagandha root extract reduced serum cortisol and self-reported stress scores versus placebo over 60 days (Majeed et al., 2023).
“Pill fatigue is real, consumers are actively looking for ways to get the same benefits without another capsule to swallow,” said Shaheen Majeed, Global CEO & Managing Director of Sabinsa. “Expanding into effervescent, powder, and stick pack production lets brands meet that demand and move into formats people are actually reaching for.”
Hospitality events at the Sabinsa booth include coffee and pastries on Wednesday, October 28, from 10:00 to 11:30 a.m., and a cocktail reception on Thursday, October 29, from 3:30 to 5:00 p.m.
Visit Sabinsa at booth #4654 to learn more and get samples.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
About Sabinsa
Sabinsa, founded by the late Dr. Muhammed Majeed in 1988, is a manufacturer and supplier of standardized herbal extracts, nutraceutical and cosmeceutical ingredients, probiotics, minerals, enzymes, and specialty and fine chemicals. The company markets over 120 standardized botanical extracts and employs more than 1,800 people worldwide in 27 manufacturing, R&D, sales, and distribution facilities. Process development and product innovation form the focus of the ongoing R&D efforts in the company’s research facilities, located in India and the U.S. Products, many of which are both Kosher and Halal, are extensively researched, patented, and supported by hundreds of published clinical studies. Sabinsa’s botanical cultivation program totals nearly 60,000 acres to ensure sustainable, fair-trade materials are used in these ingredients.
To set up an interview or request more information, please contact Suzanne Shelton.
