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| "Suzanne
knows who is who and what is what in the often byzantine natural products
industry. She is part of the living and breathing industry, which
makes her PR advice and perspectives invaluable and almost always
correct. This means money well spent. Always vying for best-dressed-in-the-industry
honors, she is also fun to work with, while being at times brutally
honest – a rare and refreshing combination." |
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The Shelton Group’s services can include:
- Developing and implementing
communications campaigns with various constituencies via writing,
seminars, media relations, networking, video production and other
vehicles
- Evaluate marketing statements for
regulatory compliance
- Manage communication around
regulatory agency concerns
- Issues-related product promotion
- Crisis communications
- Industry networking facilitation and
liaison between the client and industry organizations as needed
- Developing a publicity strategy with
customized media lists for regional or national placements in either
mass media or more specialized news and information outlets, such as
practitioner publications, business journals and healthy lifestyle
publications
- Achieve high visibility in industry
trade publications
- Carrying out the media plan including
writing and/or placing articles in appropriate newspapers and magazines,
booking television and radio interviews and ensuring exposure in
applicable trade publications
- Writing press kit materials or
evaluating and updating existing press kit
- Media training to enable clients to
take advantage of an interview opportunity, comfortably and effectively
- Represent international clients in the
US dietary supplements industry
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