Suzanne Shelton
Suzanne Shelton


"Suzanne knows who is who and what is what
in the often byzantine natural products industry."

Loren Israelsen, LDI Group


The Shelton Group, a boutique public relations firm based in the Chicago area, is widely viewed as one of the very best PR firms specializing exclusively in the natural products/dietary supplements industry. With more than 30 years spent in niche marketing, Suzanne Shelton's experience includes public relations and publicity, industry groups liaison, government relations, regulatory PR, industry issues guidance, regulatory communication and crisis communications management.

Suzanne's longstanding relationships with leaders of the dietary supplements industry are solid and real. She is PR Committee Chair for the American Herbal Products Association (AHPA), Communications Committee member for the Natural Products Association (formerly NNFA), helped create the Natural Products Foundation and served on the Executive Committee for five years. The Shelton Group is a member of the Natural Products Association, AHPA, and the American Botanicals Council (ABC). Additionally, Suzanne founded the Consultants Association of the Natural Industry (CANI) in 1993, and served as its president from 1994-1997.

Suzanne has written for many natural products industry trade and consumer magazines, and she is a frequent speaker at national trade shows. In 2004 Suzanne received a Nutrition Business Journal "Efforts of Behalf on Industry" award. In 2006 she received the NNFA's Crusader award, which recognizes individuals who have made notable contributions to the natural products industry above and beyond commercial success, and whose contributions have had a lasting benefit.